ANALYSIS OF SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BUSINESS ORGANIZATION

ABSTRACT: The study aimed at examining  the effect of Corporate Social Responsibility on business organization using Sterling Bank  Iwo branch of  Osun State as case study. It  determined the significant effect of CSR on business organization. The survey research design was employed for the study, and with the use of using purposive sampling method respondent who are staff of Staff of Sterling Bank Iwo branch was selected as the population of the the study. Well structured questionnaire was issued to the Thirty-Nine (39) participant and all were retrieved and validated fro the study. Data was analyzed using frequency and tables which provided answers for the research questions. Hypothesis was tested using Chi-Square and Pearson Correlation Statistics tool (SPSS). Finding from the study finding revealed that CSR aids in better brand recognition, aids in organization’s reputation enhancement, enhances recruitment and retaining of high workers, increases sales of product, improves customer loyalty and  enhances banks business insight. Findings of the study also revealed the hindrances of organizations' social responsibility where all the respondent said yes that those challenges includes: lack of stakeholders awareness on CSR plans, lack of transparency, undue pressure from shareholders, lack of regulations and standards. The researcher therefore recommends that business organizations should leverage on their social responsibility expenditures by ensuring that they are linked or connected to profitable operations and top management should understand the strategic financial benefits of CSR activities. More so, business organizations should consider investment in social responsibility as beneficial to the society and its own business operation, it will be necessary for the industry to earmark more funds as social responsibility investment fund so as to meet the increasing demands from members of the public for its social assistance.

TITLE PAGE      

Certification

Dedication

Acknowledgement

Table of Content

List of Tables

Abstract

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Research question

1.4 Objective of the study

1.5 research Hypothesis

1.6 Significance/Justification of the study

1.7 Scope of the study

1.8 Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1 Conceptual Review

2.2 Theoretical Review

2.3 Empirical Review

2.4 Summary of Empirical Review

2.5 Gap in Literature

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Design

3.2 Area of Study

3.3 Population of the study

3.4 Sample size selection technique and procedure

3.5 Sources of Data Collection

3.6  Method of data collection

3.7  Reliability and Validity  of the study

3.8 Data Analysis Technique

CHAPTER FOUR: ANALYSIS,  PRESENTATION AND INTERPRETATION OF DATA

4.1 Presentation of respondents’ Demographic Data

4.2 Presentation and Analysis on Research Questions

4.3 Hypothesis Testing

4.4 Discussion of Findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary

5.2 Conclusion

5.3 Recommendation

5.4 contributions to Knowledge

5.5 Suggestion for Further Studies

References

Appendix